15 Apr 2011

The 2010 world vitiviniculture situation: potential recovery in the wine market?

 
 
Paris (France), 31 March 2011 According to the OIV data presented by the Director General of the OIV, Federico Castellucci, the world wine market began to grow again in 2010. Consumption stabilized after suffering the effects of the economic crisis in 2008 and 2009. However, areas planted with vines and wine production continued to decline. After the major impact of the global economic crisis in 2009, Federico Castellucci indicated that the volume of the international wine trade in 2010 had reached over 92 million hl, a 6,7% increase from 2009. “For the first time in fifteen years this recovery is based more on traditional European exporting countries than on countries in the Southern Hemisphere and the United States,” said Mr. Castellucci. Exports from Italy and Germany rose by 1,4 million hl and 0,3 million hl respectively, while Spain and France recovered their 2009 losses. Chile, New Zealand and Australia are among the countries which have best endured the crisis in the Southern Hemisphere in terms of volume. “Within the context of the global economic crisis, this positive development in the world wine market can essentially be attributed to a significant rise in the trade of wine in bulk and re-exports, particularly within the framework of transcontinental trade,” said Federico Castellucci, recalling that “today, almost 40% of wine is consumed outside its country of production” The sector’s other positive element is the end of the downward trend in consumption. This trend began in the second half of 2008 and continued through 2009. In 2010, world wine consumption remained stable compared to 2009, with a total of 236,3 million hl. Apart from Spain, where it is decreasing, all traditional European wine producing countries have seen consumption stabilizing in comparison with 2009. Consumption outside the European Union also appears to have stayed at the same level as 2009. With regards the world vineyard (7,55 million ha), the decrease in areas planted with vines continued with a loss of 65,000 ha. This recovery is mainly due to the 64,000 ha decrease in European Union (EU) vineyards, following the grubbing carried out as part of the Common Market Organization (CMO). Spain, whose vineyard fell by 31,000 ha, experienced the highest decrease of all European countries in 2010, followed by Italy which lost 14,000 ha, France where the area under vines dropped by 12,000 ha, Bulgaria, Hungary, Portugal and Greece. In the same way, 2010 world wine production fell by 11,2 million hl and stood at 260 million hl. Amongst the major European producing countries only Portugal experienced a production growth with over 0,9 million hl compared to 2009. Production decreased slightly in Spain and France, whereas Italy, Germany, Austria and Romania recorded more significant reductions. Overall production in other countries also dropped in 2010, with a fall in the United States, Chile, Brazil, South Africa, New Zealand, Australia and Switzerland. In contrast, Argentina saw its production increase with a level of 16,3 million hl compared to 12,1 million hl in 2009. After the press conference, Federico Castellucci highlighted the importance of the Republic of India’s membership of the OIV, making it the forty-fifth member state of the intergovernmental organization. He also reminded people that the forty-five states which form the OIV represent 75% of the world vineyard, 70% of world wine consumption, 85% of world wine production and 90% of world wine exports. Источник – news.reseau-concept.net