Normally wine should be packed in traditional bottles of different size or, less popular, cartons, - thinks a customer. And even though, according to the reports of the biggest wine magazines, the type of package influences less and less the choice of an every-day wine shadowed by advertising and price, the marketing research in the field of package keeps going. Another remark of the experts is that together with a growing interest to wine in an unusual pack unusual wines become more popular, like rosé. Some wine-makers, however do not agree that such a modern package is effective. They try to convince the distributors not to use strange bottles and flasks to pour wine. Nevertheless the development of the wine market demands for aggressive decisions as to be noticed in the diversity of brands nowadays is possible only with a specific way of advertisement or package or something else. And lots of companies prove it in different corners of the planet. For example, a Spanish winery Bodegas Sonsierra launched a wine in a bottle which looks like an anti-cough sirup. The wine of Tempranilo aged 16 months which is recommended to drink while getting ill. Another wine is put into parfume-like bottles and named Parfume de Sonsierra. American winery Mer Soleil packed its wine in a ceramic bottle to express the refuse to age the wine in oak casks. Another Californian company surprised the world by aluminum bottles of 0.375 l which are used for almost all its wines from Merlot to Chardonnay. A Spanish winery Agapito Rico gave to a wine bottle the design of the soil of the vineyard. Antony Hammond, a German wine-maker packs its wine in machine-oil-like cans, and the wine of Le Froglet poured into ready-to-use plastic glasses is already sold in British super-markets. What else producers and distributors of world brands will invent is not so easy to imagine. What's important is to remember that design of the package doesn't damage a good wine. Source – www.korrespondent.net