Interprofessional Committee of champagne wines (Comité interprofessionnel du vin de Champagne, CIVC) doesn’t allow Apple to use the word «champagne» for the new color of IPhone. In contrast to the Bordeaux, the Champagne was not in general use color name. You cannot take it that there is no such color as champagne. The company, which is going to use that word, wants to do this in order to inform their clients about the color of the product, and to take a positive champagne – the director of the Legal Department of appellation the Champagne Charles Gemer said in the L'Union-L'Ardennais newspaper. CIVC has extensive experience in the legal fight against the misuse of the word "champagne”. In particular, this word has banned to use for manufacturers toothpaste, underwear, shoes, etc. in the past. One of the most famous litigation of CIVC with the INAO waged against Yves Saint Laurent House, which issued the perfume Champagne in several markets. Source – www.vinum.ru